Looking at the bottles in a shop, most of the drinks look the same. But in fact, there's a difference that consumers don't realize just by looking at the beverage.
We were the first company in Estonia who started to offer craft sparkling drinks. Being in charge of our product means that we can be innovative about our products and make the best choices about the ingredients and taste. For instance, sourcing the best organic products that suit our requirements.
With recent trends, customers are looking for fresh, original flavours, high quality, and balanced choices. Today, the industry has so many soft drinks that sell the opposite. Sugar is the number one enemy. Our beverages are all based on organic apple juice, which already contains natural sugars.
With recent trends, customers are looking for fresh, original flavors, high quality, and balanced choices. Today, the industry has so many soft drinks that sell the opposite. Sugar is the number one enemy. Our beverages are all based on organic apple juice, which already contains natural sugars. Because the product comes directly from nature, it means that any batch we make may taste different, as some apples are sweeter than others. For that reason, we only need to add a minimum amount of organic sugar, depending on the batch, to meet the requirements for nutritional data.
We recently launched Apple-Mint sparkling drink, which does not contain any added sugars. Given this, some of the components we use still need a bit of sweetness to give a full-bodied flavor to the beverage. Frankly, in our lives, we all need a bit of sugar - for example, it is essential to our brain health. So as long as we keep sugar consumption within the average, no damage can occur.
We like to think society is making a cultural shift towards sobriety, organic living, and new age-spirituality. We have already adjusted to our customers' needs and will continue to do so in the future.
Now we also offer the opportunity to order handcrafted drinks from our e-shop.
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